Product Designer · Dubai, UAE · Open to Singapore

I design around how businesses actually operate.

5 years designing ecommerce and digital products across the GCC from luxury gifting platforms to multi-brand design systems. I close the gap between how users think and how businesses run.

View my work About me
Selected projects

Selected Work

2021 – 2025
Ecommerce Conversion Shipped

Redesigning Checkout to Increase Conversion by 18%

A Baymard-informed checkout redesign for GUESS that reduced friction, introduced GCC-localised payment options, and delivered measurable revenue impact.

Conversion Uplift +18%
GUESS checkout redesign
Tanagra gift registry
Ecommerce Mobile & Web Shipped

Gift Registry for Tanagra

An omnichannel luxury registry experience connecting online curation with in-store discovery across weddings and milestone celebrations in the GCC.

Registries completed in 3 months 6
Gap Athleta design system
Design System Multi-brand Shipped

Headless Multi-Brand Design System for Gap & Athleta

A token-based design system built to serve three retail brands from a single component library, delivered in three months including Arabic localisation.

Components built 120+
Faces scent notes feature
Ecommerce Feature Design Shipped

Scent Notes Feature Faces

Designing a fragrance discovery layer into Faces' perfume product pages turning complex scent data into a scannable, mobile-first purchase aid for GCC shoppers.

Outcome Feature shipped → engraving added to bestsellers
AIRA investor matching platform
SaaS AI Product Shipped

AIRA AI Powered Investor Matching Platform

Designing trust and transparency into an AI-driven SaaS that helps startup founders discover relevant investors and manage fundraising pipelines.

Early founders onboarded 10
Personal Project Design & Build

a2f Multimedia Tracker

A solo design-and-build project. Shipping soon.

In Progress

Design around the business, not the other way around.

I've spent 5 years working at the intersection of user needs and operational reality from luxury gifting platforms in the GCC to multi-brand design systems serving millions of shoppers.

Based in Dubai. Actively exploring product design opportunities in Singapore.

More about me →
Certification
Baymard UX Professional
Tier 2 · Ecommerce UX Research
Specialisation
Ecommerce & Digital Products
GCC market · Mobile-first · RTL design
Also
Founder, DesignDrop
Design consultancy · designdrop.ai